The Importance Of Having A Web Presence

The Importance Of Having A Web Presence


In today’s world the internet is an integral part of any business, whether it be for emails and ecommerce or digital marketing. Regardless of whether you are a small business owner or one who has a large operation, competition is at an all-time high and staying relevant is essential. A large part of staying relevant is having a web presence that inspires confidence in the consumer, and this can cover everything from having a website and being viewed in a positive light by the online community to full blown social media marketing campaigns.

The World Online

Internet use around the world continues to grow at a rapid pace, and today around 40% of the population has access to an internet connection, a massive jump when compared to the meagre 1% who were online in 1995. At present access to the internet is around 3 billion, and this illustrated chart shows exactly how many users are online and interacting on a daily basis. Consumers of all ages, races and demographics use the internet, and for businesses being online and having a positive web presence can be the difference between success and failure.

By establishing a web presence you can engage with an enormous potential customer base and whether you are promoting local website design Taunton services or targeting a more global economy, the World Wide Web is an essential tool. As the internet becomes increasingly accessible and mobile technology improves, consumers are shifting their attention to the digital world and can check out all that’s on offer at the touch of a button, and for businesses this can be hugely beneficial.

Information at your Fingertips

Having a web presence is essential for all types of businesses, and big and small companies can benefit equally from all the internet has to offer. Consumers have access to a wealth of information about a product or service too, and with review sites and other options available it’s important that you keep tabs on what’s being said about your product or service at all times. A website that creates a good impression, such as the one created for will attract clients and instantly explain the services offered, and is an ideal example of what to aim for when establishing yourself online.

In a study conducted in 2014 in the UK it was discovered that 74% of adults had purchased services or goods online over the course of the year, once again illustrating how great a volume of commerce has gone digital. By establishing a web presence your business could become part of this growth and by using the internet to introduce yourself to consumers you could expand your reach and increase profits. There are no geographical limitations put in place by the internet, and whether you are targeting a specific region or operating on a global scale, it’s equally easy to reach out and influence consumers if you have a strong presence online.

There are a multitude of compelling reasons for having a web presence, and with so many services being free or cost effective it’s easy to see why so many businesses have embraced the online arena and utilised it to their advantage.