The Best Social Media Management Tools – What To Look For


We think, we can all recognise that having it all, has to some extent been the illusion of all time.  Think about it carefully; I mean the mere concept of choice fundamentally means having one and standing a chance to lose the other. It’s ultimately a catch 22 of sorts. So how do you pick, what are the basis of those choices, because that then becomes another choice? And so, how do you make the right ones?  Meaning; choice, is a tricky subject, and in today’s world, you have millions of them to make throughout the day, the options are countless.  Red or Blue shirt? Or maybe white? Hmmm, Airtime, data, or Wifi, perhaps both, or maybe all three? Tea, coffee? Milk?

We could go on for decades, and those are just the simple choices. The complexity level does, of course, increase to things like family, business and personal growth. Meaning in business you’ll need definitely have to choose wiser, especially when it comes to digital marketing and social media platforms at your disposal; which then makes many, an understatement!  Somehow the increasing range of tools from which to choose from has become somewhat of a nightmare. So we do realise that the idea of having many options is dandy until you’re left with choices to make.

So which social media management tool/s work best? Keep reading. We are divulging a few factors to consider, for ensuring the best choices for your online marketing strategies.

1# Outline Your Social Media Business Objectives

When all is said and done, you’re a business, and that should always be clear, and this is regardless of your brand’s social etiquette. Meaning, the results you want from your social media engagements should be precise. This will help in choosing a social media management tool to use.

Standard businesses social media goals:

  • lead acquisition and sales
  • Brand awareness
  • Boost website traffic
  • Increase community engagement

2# Know Your Audience

Businesses which are on Social media platforms, need to know of the exact the social streets their clients frequent. Some social media platforms are best favoured by your target audience and aren’t. Note: use a single tool which supports all your needs instead of using multiple tools.

3# Scheduling and Engagement

This tool allows you to schedule your social media updates, and have them go live at chosen times. So be there, even when you’re not!

You Can Either Choose to:

  • Queue post
  • Repeat post
  • Content curation

4# Monitor Your Social Media

Observe your brand mentions using several social management. Look around. This also ensures timely responses on your part. No one wants to keep their client waiting. BuzzSumo is one tool that can help you do this.

5# User Experience

As you can imagine, often, excellent user experience guarantees frequent user engagement. So, conduct online research on each tools user experience, and its result. Try Buffer’s user interface, it’s a tip.

6# Measure ROI

This isn’t all fun and games. Every company needs its ROI to justify its marketing spend.

How to measurement social media management tools ROI?

  • Social media activities – ROI: Tools such as Hootsuite viewing the overall contribution of social media to your company’s bottom line.
  • The increase in productivity & RO: Understanding the amount of manual labour time the tool saves you, then calculate the worth of that time.

7# Analysing and Reporting

Sadly, there’s no way that a business can understand its social media value without using valuable analytics tools. When choosing, think of the tools analytics capacity, as well as the nature of reporting functions it offers.


We suggest that each business carefully considers the factors as mentioned above before settling on social media management tools to use for the business, and the trick is for each tool to be aligned to company objectives including those of its ROI. More than that, picking the right tool will give you a better connection to your audience, which will, of course, help convert more of your leads. Remember to utilise a trial before fully committing to whichever tool you decide on.