Moving more products off of the shelves is no easy task. Modern consumers have more choices than ever when it comes to the products they can purchase. These consumers are also using a variety of different businesses to get the items they need, thanks to the ease and convenience of eCommerce. If you are trying to grow your bottom line and move more product, then take a look at your existing packaging.
Companies like Deepking specialize in helping companies find the right packaging for their products. Packaging that is colorful, engaging and informative can motivate consumers to make a purchase. If you are trying to make an impression on your customers with excellent packaging, consider the helpful tips below.
Appealing to a Consumer’s Emotions
Some companies make the mistake of developing product packaging that is devoid of any personality. If your packaging is just stating facts about your products, you will not be able to establish an emotional connection with consumers. Most people want product packaging that inspires them or makes them laugh.
Before you can establish this emotional connection in your packaging, you will have to find out more about your audience. Figuring out what type of advertising your demographic responds to can make creating this content much easier. If you need some motivation, take a look at your competitor’s packaging. The more you know about how others in your industry are approaching product packaging, the easier it will be to optimize your own packaging.
Avoid a Cluttered Packaging Design
When designing product packaging, inexperienced business owners have a tendency to go overboard with information and imagery. This typically results in the packaging design being very cluttered. Having too much clutter on your packaging may confuse or alienate some consumers.
Nearly 70% of consumers claim that product packaging influences their buying decisions. This means that you need to find a way to make an impression on consumers with your packaging. Getting some outside perspective on how your existing packaging looks is a great way to figure out what needs to be changed. This is why asking consumers for feedback is so important.
Creating Product Packaging Synergy
Going too left of center with the messaging or design on your packaging can create problems. If the product does not really match the packaging it is in, it can confuse consumers. This is why you need to stay true to the product you are developing the packaging for.
Doing things like listing the benefits a product provides or giving some backstory on your company can help you make your packaging more cohesive. This also allows you to make an emotional connection with the reader. As you work with professionals to design your new product packaging, you need to keep an open mind. In some cases, completely reinventing your packaging design can help you attract a wider audience.
The Right Packaging Materials
If you are attempting to optimize your product packaging, you also need to consider changing the materials used to construct this packaging. Using lower-quality materials is something business owners usually do to save a few dollars. However, these materials can take-away from the appeal your product has to consumers.
Most people will pay more for products that have intricate or high-quality packaging. While you will have to pay more for this higher-end packaging, it will be worth it in the long run.
What Are You Waiting For?
Instead of dealing with lackluster product packaging, you need to make a change. With the help of professionals, increasing the appeal your packaging has will be simple.