ReelTime Rentals, Inc. announced today that its new content delivery platform IRDS 2.2 will be 100% compatible with standard video player applications including Windows Media Player, Adobe Flash, Microsoft Silverlight, and Quicktime. ReelTime viewers will be given an option to install a component called the GridCast Connector, to enhance their visual experience beyond today's native video player capabilities. ReelTime will initially implement the 2.2 platform on its partner sites and plans to migrate ReelTime.com to utilize the updated platform. Current users will, for now, be able to continue operating the GridPlayer on the existing platform, and will be allowed time to upgrade.

The Windows Media Player is currently shipped OEM with all Windows XP and Vista operating systems. This compatibility, once completed, will give the roughly 75 million currently installed Windows Media Players instant access to ReelTime.com and its partner sites without forcing users to download any additional software. Barry Henthorn, CEO of ReelTime, stated, "We're pleased with the continued evolution and progress at GridNetworks. Significantly more third-party redistribution opportunities have opened up to us with this development. The previous requirement to make users download a proprietary player is no longer a hurdle. We expect IRDS 2.2 to rapidly accelerate the rollout of third-party platform and licensing deals."

Tony Naughtin, CEO of GridNetworks, stated, "We are pleased with the progress that ReelTime has made, particularly with its aggregation and redistribution of premier content and their third-party deals. We're happy to see them taking advantage of our recent GridCasting technology upgrade, and are excited about the direction that ReelTime is heading."

About ReelTime Rentals, Inc.

ReelTime Rentals' mission is to deliver diverse programming, for rental or by subscription, over its online broadband network, enabling viewers to watch whatever they choose, anytime and anywhere they want to see it -- all they need is a broadband connection. ReelTime offers the first DVD quality "Point, Click, and Watch" user experience available on the World Wide Web. ReelTime is providing the public the next generation of online viewing technology, designed with the built in capacity for unlimited growth.

About GridNetworks

GridNetworks, based in Seattle, Washington, is a leading provider of managed Internet television distribution services. Targeted primarily at media and entertainment companies, GridNetworks' GridCasting technology allows media companies to cost-effectively and reliably stream full-screen, HD quality television content over the Internet.

Forward-Looking Statements

This news release includes comments that may be deemed forward-looking within the meaning of the safe harbor provisions of the U.S. Federal Securities Laws. These include, among other things, statements about expectations of future events or transactions, sales of products or performance. Forward-looking statements are subject to risks and uncertainties that may cause the company's results to differ materially from expectations. These risks include the company's ability to execute its business plan, having necessary financing in time to meet contractual obligations and support the business activity, and other such risks as the company may identify and discuss from time to time, including those risks disclosed in the company's current and future filings with the Securities and Exchange Commission. Accordingly, there is no certainty that the company's plans will be achieved.

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source:marketwire