HP announced new printing solutions that enable small businesses to affordably produce marketing collateral in-house, increase productivity and better manage their printing environments on 4th March.

The new HP Officejet business inkjet line delivers up to 50 percent lower cost per page than competitive laser printers. The expanded portfolio also includes new color HP LaserJet printers, supplies and accessories as well as new monochrome HP LaserJet multifunction printers.

“Our goal is to offer a complete and affordable small business technical support ,” said Nor Rae Spohn, senior vice president, Imaging and Printing Group, HP.

HP Officejet Printing System

HP also unveiled a new branding strategy for its business ink portfolio. Now through fall 2008, packaging for all HP Officejet and Officejet Pro hardware and appropriate supplies will be identified with the “HP Officejet Printing System” name.

All hardware and supplies packaging for the HP Officejet Printing System will feature a dark green bar across the top of the box to signify that the entire system – from hardware to ink and media – is designed together to provide small business customers with more affordable solutions to produce professional color documents at up to 50 percent lower cost per page than competing laser printers.