via International freight agency

Mr. Cao Xueping is the CEO of Shenzhen Link-Run Logistics Co., Ltd, who is also the founder of it. After years' development, Link-Run has grown into a creditable, powerful and professional third-party logistics supplier, supply chain and logistics integration supplier. Having eleven-year experience in logistics industry, Mr. Cao narrated the growth of Link-Run and showed his views and suggestion towards the logistics industry.

Foundation of Link-Run

At the very beginning, Mr. Cao worked at a state-owned foreign trade company in Shenzhen. When he first touched the logistics industry, he knew little about freight forwarding and logistics. However, Mr. Cao did better and better in logistics industry owing to his credit and tries to establish personal brand.

After reaching some achievements, Mr. Cao found that there was something difficult for him to exert his ability under the structure of the state-owned company. Besides, he had made friends with lots of logistics talents and at the same time a company's CEO in Hong Kong would like to offer him certain capital support. As the result, Mr. Cao decided to found Shenzhen Link-Run Logistics Co., Ltd after deep consideration and market research.

At that time, the freight forwarding market in Shenzhen, which was full of competition, was hard for a new-built company to live. There were only three staffs when Link-Run founded, and they had to struggle with the difficulties of lacking people of ability and capital. Nevertheless, their persistence and actions made Link-Run growing stronger step by step.

Logistics Talents and Personal Brand

The team growing with company culture

Logistics talent is a hot topic in logistics industry. The fast growth and huge market in Shenzhen cause the lack of talents and frequent change of staff. Link-Run was not an exception at beginning.

According to Mr. Cao, it is the positive culture and proper payment that can attract talents and keep them in the company. He pays attentions to staff's feelings and plans career life for every staff. He connects the growth of staffs closely with the prosperity of the company and believes they are the biggest treasure of Link-Run. Now, he is really proud that the brain drain in Link-Run is least among all logistics companies in Shenzhen.

In the past years, inheriting the spirit "A happier employee, a greater satisfaction of customer", nearly 100 high quality staffs have made up a management team and a sales team, and become the major power of Link-Run.