via China Freight Shipping

Shanghai Panuo International Transportation Co., Ltd is a mature freight forwarding company, whose main business is ocean shipping providing both FCL and LCL services. Mr. Zhu Ming, CEO and the founder of Shanghai Panuo, established the company under his own initiative. During the interview, he emphasized that his interests and enthusiasm have played an important role in his career, and also presented his opinions toward the logistics industry.

Adapting to the logistics market

Mr. Zhu said that whether the logistics environment is favorable or not for a freight forwarding company, depends to a certain extent on the company's strength. If it can adapt itself to the environment and make full use of the resources, then the company will do well. As a result, it is important for freight forwarding companies to learn how to adapt and keep up with the changes affecting the logistics market.

The freight forwarding industry has been affected deeply by the revaluation of the Chinese Yuan and a change to the tax rebate laws in June 2007, causing a series of strikes and in turn affecting foreign trade. However, Mr. Zhu thought that since these problems are unavoidable, everyone working in the logistics industry should keep an optimistic attitude in order to develop more business opportunities. For example, the 2008 Olympics in Beijing is a valuable opportunity for logistics companies. Although not all companies can benefit directly from the event, Mr. Zhu said that the Olympics would greatly influence the Chinese logistics market and develop change, creating numerous opportunities.

Unique company culture is important

According to the management of a company, Mr. Zhu said that a mature company should have its own unique company culture, an effective team, and a management system. Within these three factors, company culture is the most important and is the key to a company's competitiveness.

With the help of its company culture, Shanghai Panuo has devoted itself to developing their markets, especially the overseas market, which lets Shanghai Panuo enjoy more resources and also strengthens the development of the company culture. Trying to keep up with the developments in modern logistics has become an important part in each company's culture.