Maruti Suzuki is one of the leading car manufacturers in the country. Many of the car manufacturer find it so hard to sell their cars in the market and one such car manufacturer is Maruti Suzuki where he doesn’t even have to work so hard to sell its cars. Maruti Suzuki Swift DZire was launched six months back and until today, the car manufacturer is struggling to cater its demands for its buyers. Some of the market resources said that the booking orders for Swift DZire have been increasing rapidly. Many of the buyers are waiting for more than six months for this model. The DZire is a replacement for the most popular Esteem that was introduced by the car manufacturer in March 2008 to keep its stable position at the entry-level of the sedan segment. Some of the car dealers proclaimed that the demand for the sedan is exceeding more than the supply and they are finding it difficult to retain the buyers. In other parts of the country including metropolis and Tier II cities the waiting period is even more longer compared to Mumbai and Delhi. Even though the company has doubled its production in the country still there is a such a huge demand for the DZire in the country. Due to the slow ramp-up by Maruti Suzuki DZire the overall sales performance has effected the company. |