This databook is a detailed information resource covering all the key data points on News and Magazine in Israel. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this report

• Contains information on 2 categories: Newspapers and Magazines.

• Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

• Includes company and brand share data by categories.

Research and analysis highlights

The market for News and Magazines in Israel increased between 2001-2006, growing at an average annual rate of 2.5%.

The leading company in the market in 2006 was Yedioth Aharonoth. The second-largest player was Ma'ariv with Ha'aretz in third place.

Key reasons to read this report

• Discover the major quantitative trends affecting the News and Magazines markets.

• Understand consumers' consumption and expenditure patterns.

• Understand the future direction of the market with reliable historical data and full five year forecasting.

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